Bootstrapped & pre-seed

You’re fizzing with excitement, juggling ideas, tech decisions, and maybe your first customers or users, all while proving what you knew all along: that there’s real value in what you’re creating.

There’s rarely time to slow down and think strategically, but that’s exactly what you need to avoid costly missteps. Whether you’re shaping your MVP or wondering what comes next, I offer lean, hands-on support that meets you where you are and keeps momentum high without burning budget or energy.

It’s cheaper and easier to back your bet with evidence

It can be really tempting to storm ahead and just get building stuff, after all you want to beat the competition. But not grounding your thinking in clear assumptions that are evidenced through early research and clearly articulated will trip you up.

You will leave too much room for subjective opinions and confusion to creep in, bloating the scope of what you’re trying to do and making it difficult to align your team (no matter how small) and react to new information.

As you get deeper into defining and developing the product, it will become harder to make decisions potentially leaving a trail of partially completed features, time wasted on heated and unproductive debates and a endemic case of ‘shiny object syndrome’.

Taking the time to articulate, substantiate and consciously prioritise your approach doesn’t mean you’re not sure in your idea - it means you can sell and deliver it more effectively.

Early product discovery

This is my ruthlessly lean approach to get moving as quickly as possible and turn a great idea into a plan, whilst saving you tens of thousands of pounds on agency fees and wrong turns.

Validate the feasibility of your MVP, measurably reduce your risks, increase your confidence and firm up your route to market without doing any more than you need to upfront.

From £5000

  • Define the problem you’re solving, what it means to your customers and what risks you need to mitigate for a success.

  • Ideate, prioritise and bring ideas to life using fast and cheap prototyping methods that align your team and support effective tests.

  • Arguably the most important step of all: talk to the people you’re building for. Make those conversations as impactful as you possible can and use qualitative and quantitative evidence to back your story and go to market approach.

  • Ensure you have everything you need to present a compelling investment pitch and have a plan for going from 0 to an adopted product.

    I can also help you source and brief your delivery partners, so you have the right people on the right problem from the get go.

What’s next: stay aligned. Move quickly, with focus.

You’re off the ground, but there is SO much you could go after next. This is where you want to protect the momentum and get more cash in.

I can help you distill and test your ideas, review feedback and optimise your processes so you and your team can stay nimble and innovative without becoming completely overwhelmed or burning out along the way.

From £2000

  • I’ll facilitate workshops that get everyone on the same page and turn different perspectives into a productive conversation with a clear and strategic route forward.

  • Let’s look at where you collect ideas, access data, how you talk to customers, how you brainstorm or plan new features, how you package and present.

    What is working well and what’s tripping you up. I’ll help streamline processes that you can lean on as you land funding and start to move faster.

  • One of the biggest killers of speed is the lack of a shared understanding of what you’re doing and why. I can help unite your team around a shared understanding of your priorities, what’s landing and what has to give when you have new information.

  • I’ll help you articulate your product narrative and substantiate it with compelling evidence to secure funding for the next stage of growth.

Retained support

If you want a helping hand without a full-time hire, I can provide some steer for a fraction of the cost and help navigate challenges and avoid expensive mistakes.

Buy as little as a day a month to help untangle complexities, remove blockers or workshop through ideas.

From £750