Nothing quite compares to the fizzing excitement and mental overload of building a software startup. Endless opportunities, ideas, and urgency all at once. I specialise in lean, practical product support that helps cut through the chaos and build what matters.

Help for start ups

Bootstrapped/pre-seed

Lean, focused support to shape your Minimum Viable Product, test assumptions cheaply, and optimise for impact.

Seed to series B & VC-backed

Evidence product-market fit, focus your team and set up processes that help you drive value and learn quickly.

Series C+ & PE-backed

Scale without stifling innovation, embed strategies that foster alignment and improve cross-functional collaboration.

Scaling from 15 pilot users to 60,000 clinicians across 20+ NHS hospitals.

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